SPREADSHEET
Driver-based forecast
The spreadsheet that projects the 12 months from leads, conversion, churn, ticket, cost per customer and headcount, with a projected P&L and the sensitivity of each driver on the year's profit.
What's inside
Driver-based forecasting projects the result from what actually moves the business: how many leads arrive, how many become customers, how many churn, how much each one pays and how much it costs to serve them. Instead of adding 10% to last year, you argue about assumptions the sales team and the operation understand and can measure.
- Preparing the data2
- Filling in the template4
- Analyse and use3
- For whom
- Business owners, CFOs, controllers and FP&A analysts
The material is right below
Open the spreadsheetGet the spreadsheet
We hand it over right away, on this same screen.